Nollywood actress and filmmaker, Funke Akindele, has recounted how a social media influencer turned down her offer to pay for promotional content for her blockbuster movie, Everybody Loves Jenifa.

Akindele disclosed this during a panel discussion at the Creative Africa Nexus Weekend (CANEX WKND), where she shared some of the challenges she encountered while promoting her films and engaging social media influencers.

The filmmaker said she initially hesitated before reaching out to the influencer but eventually sent a message proposing a promotional collaboration for the movie.

According to her, she waited several days for a response before being informed that the influencer’s management was not interested in the proposed partnership.

Akindele said she had made it clear that the arrangement was a paid collaboration, but the influencer eventually stopped responding to her offer.

She further revealed that she later came across claims that she had blocked someone following the disagreement.

Despite the setback, the actress said she refused to be discouraged by the experience and instead remained focused on promoting the movie.

Everybody Loves Jenifa subsequently grossed approximately 1.88 billion naira at the box office, emerging as one of the highest-grossing films in Nollywood history.